Reading List: “Viral Loop: From Facebook to Twitter, How Today’s Smartest Businesses Grow Themselves” by Adam L. Penenberg
In today’s networked economy, you should learn to fill out your business knowledge with an understanding of the basic mechanics of viral loops.
Reading List: Groundswell: Winning in a World Transformed by Social Technologies by Charlene Li and Josh Bernoff
This is a great source for anyone looking to plan a Web 2.0 strategy for their own business.
Reading List: Meatball Sundae by Seth Godin
This is worth reading to get you thinking about whether you are just adding a little internet to your marketing or whether you have an opportunity for fundamental and profitable change.
Reading List: Wikinomics: How Mass Collaboration Changes Everything by Don Tapscott and Anthony D. Williams
This book sets out to show how the collaborative technologies that led to Web 2.0 will lead to wholesale changes throughout the business world.
Industry Snapshot: Business and Web 2.0
One of the most interesting things about this conference was the subtle, but fundamental shift in the focus from technology for technology’s sake to the consumer (both for B2B and B2C businesses).
