Manage Reputation by Managing Intangibles
It is actually interesting and somewhat perplexing to us that sustainability reporting has received more attention to date than intangibles reporting. The reason this book has a chapter on reputation is that we feel that intangibles management is a key determinant of corporate reputation. The current lack of information available to stakeholders about intangibles puts [...]
Reputation and Intangibles – Connecting the Dots
My last few posts have been about reputation. There are some out there that would ask what the big deal is. What’s different now? Companies have always had employees and customers. Why do they have more influence now?” Why do I need to think about reputation more than before? There are actually several forces driving [...]
Reputation: beyond shareholder thinking to stakeholder thinking and back again
When we talk about the core intangible capital of an organization, we spend most of our time focusing on the intangibles that drive customer value creation and revenue generation. This is a helpful perspective for operational performance and strategies. In this view, relationship capital focuses on the partners that help support your business model: your [...]
Reputation Is the New Bottom Line
In both the tangible and the intangible economy, the ultimate metric for all companies is and will be their ability to generate profits—a strong bottom line. Profits and the cash they provide ensure an organization’s survival. But in the knowledge economy, it is no longer enough to just produce a strong bottom line.
Relationship Capital: Brands versus Reputation
The final category of relationship capital (after customers and partners) is brand and reputation capital. Brand is how your customers see your products. Reputation is about how all your stakeholders view your entire operation. Each is important. Brand communication is generally thought to leave more room for definition by the holder. That is, I can [...]
Good reputation and winter coats
The collection and distribution of these coats, over 600,000 of them, has taught many elementary school and middle school children about the importance of giving, charity and taking care of your fellow man.
The rapid descent of Tiger and Toyota
Recently, we’ve witnessed remarkable ‘falls from grace’ of two giants who had previously enjoyed superb reputations – Tiger Woods and Toyota.
