Reading List: “Viral Loop: From Facebook to Twitter, How Today’s Smartest Businesses Grow Themselves” by Adam L. Penenberg
In today’s networked economy, you should learn to fill out your business knowledge with an understanding of the basic mechanics of viral loops.
“Inbound Marketing: Get Found Using Google, Social Media and Blogs” by Brian Halligan and Dharmesh Shah
The point is that the conversations you have on the internet are important to driving traffic to your firm’s website. This book shows you how to use the web effectively to do just that.
Improving Your Competitive Intelligence
Management teams tend to look at internal information—financial, sales and operational reports—while professional investors spend most of their time soliciting the opinion of external experts that understand the company and the business opportunity.
Getting Better Data
If you have an important decision to be made and hard data are incomplete or unavailable, how can you improve your techniques of gathering soft data? Ask effective questions of your important information sources.
The Hidden Gems of Strategic Conversations
It’s important to gather fresh information through strategic conversations. When we conduct formal research for our clients through this type of conversation, we often uncover valuable and sometimes surprising feedback.
Talking with the World outside Your Company
Seek out strategic conversations through scheduled meetings with your best clients about your product offering, threats on the horizon in the industry, and concerns your client may have.
Industry Snapshot: The Value of Market Research
Do your homework before you enter a new market, you will save yourself money and be much more effective in delivering new sales.
Start with Fresh Facts About Your Environment
Fresh information leads to better decisions
