Knowledge is a fundamentally different kind of economic asset
You have probably heard of the the Knowledge Era. You know that we shifted from the Industrial to the Knowledge Era sometime in the recent past. What you may not understand is the implication of this shift for economics–and for your own organization. The big difference comes from this simple fact: Knowledge is infinite. Yes, [...]
Knowledge starts as a commodity…how it ends up depends on how it is packaged to meet a market need
The first thing to understand about knowledge is that, like oil, it is almost like a commodity, widely used and widely available. You could almost describe it as a natural resource. This resource is widely available in any library, on the Internet and given away regularly on television and in public schools. There is no [...]
The Moment is Now to Leverage Our Knowledge Intangibles
Intangibles make up 70% of the value of the average company. They drive competitive advantage. They determine the innovation capacity of a company. Yet they continue to be ignored. And now we are at a moment of truth. Our economy seemingly made huge progress in the past decades. Computers created efficiencies and fueled profits. They [...]
Get Paid…One Way or Another
Which strategy are you following? Are you getting paid enough for the value you bring to your customers? And if not, what would it take to get paid more?
Getting Paid for what you Know
Are you getting paid for the value you create for customers? Sometimes your value is only recognized if you do get paid. Should you take the leap and charge for what you know?
