knowledge : the end game

Four reasons why the old accounting models don’t work and won’t ever be enough to measure the intangible economy

Today’s accounting systems keep track of certain types of financial transactions. (and mis-reports intangible financial transactions). There is a need to get good financial information about intangibles. But knowledge intangibles are a different kind of asset. It is hard to imagine a time when financial metrics alone will be adequate on their own to measure [...]

Facing the Facts: You are already spending a lot of money on intangibles

We can say with great confidence that you are already spending a lot of money on intangibles. How do we know? Academics have been looking at the question for quite awhile. Here are places they have looked:

Innovation Info Flows – Bottom, Top, Inside, and Outside

Emergent strategy and innovation are about opening up the flow of information and ideas. The farther we get into the knowledge economy, the more that knowledge gets spread across a company’s network, both internally (through human and structural capital) and externally (through relationship capital of all kinds). The fact that much of the important knowledge [...]

The Holy Grail of the Knowledge Economy: Structural Capital

If you understand human and relationship capital, you can start a business. If your business creates value for your customers, you can earn a good living. But you will never grow large or particularly rich with just these two kinds of knowledge assets. This is because the real promise of the knowledge economy comes in [...]

Four Ways of Understanding Employees As Human Capital

Every human being is different. As employees, human beings bring unique talents and abilities to their employers. This diverse skills set brings a richness to an organization that can be difficult to capture. Do not let this richness keep you from trying to understand your human capital as a productive asset. There are actually some [...]

The Central Importance of Human Capital

Knowledge in an organization begins and ends with people. The knowledge and experience that employees bring to their work is probably the greatest driver of an organization’s success. What employees know helps to build an organization as well as to preserve, maintain and improve it. This importance is generally accepted. It is rare to meet [...]

Intangibles Are the New Raw Materials

—Raw Materials In the tangible economy, raw materials are combined and sometimes transformed to make finished goods. It is often impossible to see the different raw materials in the finished product—together, they make something completely new. In fact, there is often a progression of processes that lead to a final product. Stalks of wheat, for [...]

The Dilemma (and Power) of Free

In recent days, I have focused on getting paid for what you know. But, of course, there is another big story in the knowledge economy—one that is still being written. Basically, one of the challenging truths of the knowledge economy is that you will end up giving away a lot of your knowledge. Google’s search [...]

Getting Paid Indirectly for Your Knowledge

For all the attention that we have paid to this point to direct sales of knowledge, many companies still get paid just for providing physical products. No services. No knowledge product. But don’t be fooled. These companies (or at least the ones that survive) get paid for their knowledge as well. This is very obvious [...]

Getting Paid for What You Know: Knowledge Products

We talk about intangible capital a lot. We even wrote a book on it. But we know that a lot of people think that IC is a very abstract concept. It’s not. It’s at the very heart of how you create value for your customers and get paid for it. Your company already has extensive [...]

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