Get Paid…One Way or Another
Which strategy are you following? Are you getting paid enough for the value you bring to your customers? And if not, what would it take to get paid more?
Getting Paid for what you Know
Are you getting paid for the value you create for customers? Sometimes your value is only recognized if you do get paid. Should you take the leap and charge for what you know?
Striking It Rich
In your own business, it is important to have a clear idea of what your core knowledge is. This is a case where you must take a step back and see the forest, not the trees. The most helpful way of making sense of the huge array of knowledge that exists in any company is to focus on core competencies.
Are you a Beverly Hillbilly?
there is also an increasing knowledge component in tangible goods as well. This can be harder to see, but it is a very important concept. For example, the costs and/or savings from intangibles such as innovation and process improvement can be embedded in the price of a piece of a physical product.
Trek’s Brands
You may have noticed that as Trek’s Principals, we manage our personal brands in support of our corporate brand.
How to Build and Enhance Your Brand
What he has done to build his brand is a great example of the steps that you should take to build your own.
You Have a Brand Whether You Like It or Not
Your brand is whatever other people think it is. It may or may not be an accurate depiction from your perspective. That’s why it’s important for you to be aware of your brand and manage it.
Saving Time and Money
An investment in some fresh thinking today can save you a lot of time and money tomorrow—all by being creatively lazy.
Creatively Lazy
Lazy is an unexpected but valid way of saying that no one should be put in a position of doing repetitive, illogical work if there is a simpler and more efficient way to do it.
Industry Snapshot: CFO Magazine Survey Results—Measuring Up
The areas where senior managers feel they would benefit from better information include: employee commitment, customer satisfaction, innovation, quality of management processes, relationship with supply chain, and brand strength, among others.
