Reputation and Intangibles – Connecting the Dots
My last few posts have been about reputation. There are some out there that would ask what the big deal is. What’s different now? Companies have always had employees and customers. Why do they have more influence now?” Why do I need to think about reputation more than before? There are actually several forces driving [...]
Reputation: beyond shareholder thinking to stakeholder thinking and back again
When we talk about the core intangible capital of an organization, we spend most of our time focusing on the intangibles that drive customer value creation and revenue generation. This is a helpful perspective for operational performance and strategies. In this view, relationship capital focuses on the partners that help support your business model: your [...]
Intangibles, the Bottom Line and Shareholder Value
U.S. business culture is very much about results. Two of the ideas that best capture this perspective are the concepts of the “bottom line” and “shareholder value.” The bottom line is a financial calculation. As we have made clear throughout this book, the integrity of financial statements that are used to calculate the profit or [...]
Triangulation – Getting a complete picture of your intangibles
Once you have a full set of data about your intangibles, how should you use it? We like to use the image of triangulation seen here as a way of explaining how you can use the three kinds of data that we have described to come up with a unified measurement of your intangibles. Triangulation [...]
Getting Intangible Capital Into Your Performance Measurement System
Building a performance measurement system without the right foundation information would be like designing a dashboard when you have never looked under the hood of a car. Now, “wait a minute,” you will say, “I know my business inside and out.” And you probably do. But no matter how deep your personal familiarity with the [...]
Performance measurement is the new incomes statement
The Income StatementThe income statement is the universal scorecard for business. It is the way that a company tracks and communicates its progress month to month and year to year to tell its operating story. The key components are the revenues the company earns by selling goods and services to its customers, the direct costs [...]
The ABCs of Intangibles Assessment
Assessment is a word that you are probably used to hearing in relationship with tools in the human resources area. Myers-Briggs and DiSC are two well-known tools that are used to assess the personality of people. Most people in business today can tell you the letters of their own Myers Briggs type. Another kind of [...]
The ABC’s of Intangibles Assessment
Assessment is a word that you are probably used to hearing in relationship with tools in the human resources area. Myers-Briggs and DiSC are two well-known tools that are used to assess the personality of people. Most people in business today can tell you the letters of their own Myers Briggs type. Another kind of [...]
The intangibles information CEO’s want
Every year, PriceWaterhouseCoopers (PwC) surveys CEOs around the world. Their 2009 survey asked CEOs about different types of intangibles information.
Four reasons why the old accounting models don’t work and won’t ever be enough to measure the intangible economy
Today’s accounting systems keep track of certain types of financial transactions. (and mis-reports intangible financial transactions). There is a need to get good financial information about intangibles. But knowledge intangibles are a different kind of asset. It is hard to imagine a time when financial metrics alone will be adequate on their own to measure [...]
