the end game » inbound marketing http://trekconsulting.com For successful private companies Tue, 01 May 2012 19:52:23 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 “Inbound Marketing: Get Found Using Google, Social Media and Blogs” by Brian Halligan and Dharmesh Shah http://trekconsulting.com/2009/12/07/inbound-marketing-get-found-using-google-social-media-and-blogs-by-brian-halligan-and-dharmesh-shah/ http://trekconsulting.com/2009/12/07/inbound-marketing-get-found-using-google-social-media-and-blogs-by-brian-halligan-and-dharmesh-shah/#comments Tue, 08 Dec 2009 01:59:25 +0000 Michael Oleksak http://trekconsulting.com/new/?p=688 With all the talk about social media, the real news about the trend is often lost. The point is that the conversations you have on the internet are important to driving traffic to your firm’s website. This book shows you how to use the web effectively to do just that. The authors are the founders of a company we like called Hubspot. In the book they explain very clearly how marketing is moving from:

An outboundInbound Marketing cover model where you publish ads, call people and send out emails with the intention of selling something


to

An inbound model where you participate in, and contribute to, on-line conversations with the intention of informing and building relationships–drawing people into your business and selling more effectively.


You don’t believe it? Well, here at Trek we have recently closed on an engagement with a company that found us in just this way. It’s happening, and we all need to start learning about it.  This book is a very practical first step.

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