“Inbound Marketing: Get Found Using Google, Social Media and Blogs” by Brian Halligan and Dharmesh Shah
The point is that the conversations you have on the internet are important to driving traffic to your firm’s website. This book shows you how to use the web effectively to do just that.
Pre-conference prep for better event ROI
In good times, the rising tide floats a lot of boats. In rough times, you have to work smarter to achieve your goals. Better prep for an event can open good doors.
Event Prep for better ROI
When combined with her pre-screened list of targets to meet at the conference, she generally hits her 5x ROI on her time and trip’s cost.
Industry Snapshot: LinkedIn
The employer used LinkedIn as a real-life test of whether their candidates were networked using modern-day technology and tools. Finding a job on LinkedIn is yet another way to combine the power of today’s technology and your personal and professional networks. 2007
