Getting Paid for What You Know: Knowledge Products
We talk about intangible capital a lot. We even wrote a book on it. But we know that a lot of people think that IC is a very abstract concept. It’s not. It’s at the very heart of how you create value for your customers and get paid for it. Your company already has extensive [...]
Knowledge starts as a commodity…how it ends up depends on how it is packaged to meet a market need
The first thing to understand about knowledge is that, like oil, it is almost like a commodity, widely used and widely available. You could almost describe it as a natural resource. This resource is widely available in any library, on the Internet and given away regularly on television and in public schools. There is no [...]
