Reading List: Make Your Own Luck – 12 Practical Steps to Taking Smarter Risks in Business By Eileen Shapiro and Howard Stevenson
By encouraging research and perspective, called “Predictive Intelligence,” the authors recommend that hope and emotion be set aside in favor of certainty when preparing to make a big decision.
How to Gather Fresh Information
Gathering fresh information for you firm means external research, customer feedback, employees and key stakeholders.
