Reading List: Exiting Your Business, Protecting Your Wealth by John Leonetti
The book lays out a compelling argument for the development of a new type of advisor—the exit planning advisor.
Reading List: The Back of the Napkin: Solving Problems and Selling Ideas with Pictures by Dan Roam
This is a fun little square book with a cover that looks like (you guessed it) a napkin. It’s not the kind of book that you will read carefully, taking notes on each of the little hand-written figures and drawings that appear on almost every page. But you will be inspired by it. And, hopefully, it will influence the way you communicate.
Reading List: The Post-American World By Fareed Zakaria
This is a great book to give you perspective on where we are, how we got here, and how much we can still accomplish—a much more positive message than the title implies.
Reading List: Predictably Irrational – The Hidden Forces that Shape Our Decisions by Dan Ariely
While there are some interesting points about human nature, there aren’t enough take-aways to make this worth recommending.
Reading List: I’m On LinkedIn – Now What??? by Jason Alba
With over 13 million people on LinkedIn, it’s worth looking more closely at how it can work for you, whether by using its advanced features for a price, or by better using the free features on the site. 2007
Reading List: The Adventures of Johnny Bunko by Daniel Pink
The life lessons in Bunko are very good. But the lessons he teaches us about communication by using a comic book are equally powerful. Read the book and pass it on to a young person getting ready to make their way in the world.
Reading List: Meatball Sundae by Seth Godin
This is worth reading to get you thinking about whether you are just adding a little internet to your marketing or whether you have an opportunity for fundamental and profitable change.
Reading List: The Expert’s Edge by Ken Lizotte
In The Expert’s Edge, he has done a great job of making the case for pursuing a thought leadership strategy and then getting into the nitty-gritty of how to pull it off.
Reading List: No Man’s Land: What to Do When Your Company is too Big to be Small and Too Small to be Big by Doug Tatum
Tatum makes the case that every company hits rough patches at between $10 and $50 million of revenues.
Reading List: The Black Swan by Nassim Nicholas Taleb
We tend to extrapolate from what we see and know to create theories that shape and restrict our thinking. These theories then prevent us from seeing new possibilities as well as new threats.
