The New Golden Age – by Mark Stahlman
Stahlman starts by saying the global economy is about to begin a new phase of robust, dependable growth.
Reading List: “The Checklist Manifesto: How to Get Things Right” by Atul Gawande
This is an interesting book for businesses where multiple steps are involved in the delivery of a product or service and where neglecting any of the steps can cause complications, damage and higher costs.
Reading List: “Viral Loop: From Facebook to Twitter, How Today’s Smartest Businesses Grow Themselves” by Adam L. Penenberg
In today’s networked economy, you should learn to fill out your business knowledge with an understanding of the basic mechanics of viral loops.
“Inbound Marketing: Get Found Using Google, Social Media and Blogs” by Brian Halligan and Dharmesh Shah
The point is that the conversations you have on the internet are important to driving traffic to your firm’s website. This book shows you how to use the web effectively to do just that.
Reading List: Don’t Sweat the Small Stuff at Work – Simple Ways to Minimize Stress and Conflict while Bringing Out the Best in Yourself and Others by Richard Carlson
This economic downturn has added considerable pressure to office life.
Reading List: The Paradox of Choice – Why More is Less by Barry Schwartz
The book presents a lot of good observations about how consumers are simply overwhelmed by choices.
Reading List: Once You’re Lucky, Twice You’re Good: The Rebirth of Silicon Valley and the Rise of Web 2.0 by Sarah Lacy
The book focuses on the entrepreneurs who created the applications and companies that led the successful transformation. PayPal, Facebook, MySpace, YouTube and others are featured in a more personal way that should interest those who did not know these stories beforehand.
Reading List: What Were They Thinking?: Unconventional Wisdom About Management
This is a pretty tight book full of illustrative stories backing his theories of good (and bad) management.
Reading List: Inc. Magazine, “The Business Owner’s Bookshelf – 30 Books You Should Read and Put to Use”
Check out Inc. Magazine’s April 2009 issue, “The Business Owner’s Bookshelf – 30 Books You Should Read and Put to Use.”
Reading List: Vanity Fair, “The Inheritance”
New York Times ownership – “America is not kind to the heir. He tends to be depicted as weak, pampered, flawed, a diluted strain of the hardy founding stock”. The second is that, following many disastrous decisions, while many people hope Sulzberger succeeds, few think he will.
