Reading List: “The Checklist Manifesto: How to Get Things Right” by Atul Gawande
This is an interesting book for businesses where multiple steps are involved in the delivery of a product or service and where neglecting any of the steps can cause complications, damage and higher costs.
Reading List: “Viral Loop: From Facebook to Twitter, How Today’s Smartest Businesses Grow Themselves” by Adam L. Penenberg
In today’s networked economy, you should learn to fill out your business knowledge with an understanding of the basic mechanics of viral loops.
A Different Approach
There’s no better time to start the feedback process, analysis, and goal setting than right now – it is January after all.
“Inbound Marketing: Get Found Using Google, Social Media and Blogs” by Brian Halligan and Dharmesh Shah
The point is that the conversations you have on the internet are important to driving traffic to your firm’s website. This book shows you how to use the web effectively to do just that.
Why I Hate New Year’s Resolutions – A Different Approach
Not sure exactly what New Year’s resolution to pick for your business or a client’s business? Here’s a list of suggestions to consider.
Reading List: Don’t Sweat the Small Stuff at Work – Simple Ways to Minimize Stress and Conflict while Bringing Out the Best in Yourself and Others by Richard Carlson
This economic downturn has added considerable pressure to office life.
Reading List: The Paradox of Choice – Why More is Less by Barry Schwartz
The book presents a lot of good observations about how consumers are simply overwhelmed by choices.
Reading List: Sustaining the Family Business by Marshall B. Paisner
This is an enlightening read for anyone interested in this large segment of American business and why it is a viable exit strategy when done correctly.
Reading List: Once You’re Lucky, Twice You’re Good: The Rebirth of Silicon Valley and the Rise of Web 2.0 by Sarah Lacy
The book focuses on the entrepreneurs who created the applications and companies that led the successful transformation. PayPal, Facebook, MySpace, YouTube and others are featured in a more personal way that should interest those who did not know these stories beforehand.
Reading List: What Were They Thinking?: Unconventional Wisdom About Management
This is a pretty tight book full of illustrative stories backing his theories of good (and bad) management.
