Changing the Mindset
Challenges around energy use, sustainability, health care, transportation and education will create opportunities in almost every industry. In order to take advantage of these opportunities, business owners need to start thinking today about how their business can leverage these opportunities in the future.
Planning for 2009 – A Different Approach
A Strategic Conversations exercise with employees is an inexpensive way to extract information and benefit from the knowledge that your employees possess. You can ask about how the company can perform tasks faster or better or cheaper, and where there are areas to improve.
Change Your Model through Intangible Capital
Luckily, companies built on intellectual capital can be easier to change than those based on large, fixed assets.
What You can Learn from the Grateful Dead
Every company has extensive knowledge assets. Knowledge resides in the competencies of your people, your processes, your intellectual property, your brands and your relationships with vendors and other external partners (for more information on the study of this kind of knowledge asset, visit the IC Knowledge Center).
Upgrading Tangible and Intangible Infrastructure
But in retrospect, we realized that it was a good description of what we had helped them do—replace their systems bit by bit, one car at a time.
Newest blogger
Trek has been invited to join a group blog that is being convened by Denise Caruso of the Hybrid Vigor Institute. We first met Denise after she had written about one of our favorite topics (intangibles and intellectual capital) for the New York Times, “When Balance Sheets Collide with the New Economy” which highlighted the [...]
Get Paid…One Way or Another
Which strategy are you following? Are you getting paid enough for the value you bring to your customers? And if not, what would it take to get paid more?
Striking It Rich
In your own business, it is important to have a clear idea of what your core knowledge is. This is a case where you must take a step back and see the forest, not the trees. The most helpful way of making sense of the huge array of knowledge that exists in any company is to focus on core competencies.
Are you a Beverly Hillbilly?
there is also an increasing knowledge component in tangible goods as well. This can be harder to see, but it is a very important concept. For example, the costs and/or savings from intangibles such as innovation and process improvement can be embedded in the price of a piece of a physical product.
Trek’s Brands
You may have noticed that as Trek’s Principals, we manage our personal brands in support of our corporate brand.
