trekco : the end game

Gather Data, Analyze, Develop Plans, Execute

If the feedback confirms that everything you’re doing today is perfect, for both 2008 and on into 2011, then congratulations. If not, it’s time to make your changes and execute.

Change Your Model through Intangible Capital

Luckily, companies built on intellectual capital can be easier to change than those based on large, fixed assets.

Is it the Recession?

They didn’t rely on the economy to fuel their recovery—they built it from their own strengths.

Reading List: Predictably Irrational – The Hidden Forces that Shape Our Decisions by Dan Ariely

While there are some interesting points about human nature, there aren’t enough take-aways to make this worth recommending.

What You can Learn from the Grateful Dead

Every company has extensive knowledge assets. Knowledge resides in the competencies of your people, your processes, your intellectual property, your brands and your relationships with vendors and other external partners (for more information on the study of this kind of knowledge asset, visit the IC Knowledge Center).

Business Lessons from the Grateful Dead

In the music business, most performers create an album and then go on tour to promote it. The Grateful Dead followed a business model that was completely different from this. Their primary source of income was from touring and from the sales of products like T-shirts. They also condoned the recording of their concerts by fans—something that is strictly prohibited by most artists.

Reading List: I’m On LinkedIn – Now What??? by Jason Alba

With over 13 million people on LinkedIn, it’s worth looking more closely at how it can work for you, whether by using its advanced features for a price, or by better using the free features on the site. 2007

Industry Snapshot: LinkedIn

The employer used LinkedIn as a real-life test of whether their candidates were networked using modern-day technology and tools. Finding a job on LinkedIn is yet another way to combine the power of today’s technology and your personal and professional networks. 2007

Corporate Risks of taking on a New Project

Change can occur without interrupting your business. Think through the process beforehand and keep the train moving.

Upgrading Tangible and Intangible Infrastructure

But in retrospect, we realized that it was a good description of what we had helped them do—replace their systems bit by bit, one car at a time.

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