Reading List: Exiting Your Business, Protecting Your Wealth by John Leonetti
The book lays out a compelling argument for the development of a new type of advisor—the exit planning advisor.
Reacting in Tough Times – A DIffernt Approach
You can take advantage of this time in our economy to acquire or absorb competitors, steal their clients, or even their best employees. It takes courage and attitude, but many business owners are successful because they leap at times like this.
Reacting in Tough Times
Nationally, the manufacturers and distributors of high-ticket items like big boats and automobiles will surely suffer. Most small to medium-size businesses will tighten up and try to survive. More than likely, the ones that do will emerge leaner and stronger, ready to take advantage of the inevitable upturn in 2009.
Reading List: The Back of the Napkin: Solving Problems and Selling Ideas with Pictures by Dan Roam
This is a fun little square book with a cover that looks like (you guessed it) a napkin. It’s not the kind of book that you will read carefully, taking notes on each of the little hand-written figures and drawings that appear on almost every page. But you will be inspired by it. And, hopefully, it will influence the way you communicate.
Taking our own Advice
Michael has done more and more work as a consultant and coach to private business owners. He is also one of the founders of the highly successful Exit Planning Exchange, an organization whose goal is to better prepare advisors to help owner-managed businesses plan for successful exit. Mary has focused on helping our clients to measure, manage and monetize their intellectual capital. She has helped found an informational website and has developed a world-wide following through her blogs and networking.
Reading List: The Post-American World By Fareed Zakaria
This is a great book to give you perspective on where we are, how we got here, and how much we can still accomplish—a much more positive message than the title implies.
Pre-conference prep for better event ROI
In good times, the rising tide floats a lot of boats. In rough times, you have to work smarter to achieve your goals. Better prep for an event can open good doors.
Actions to improve event ROI
But we all need to differentiate ourselves. Think about what makes you different. How can you make this tangible to people you meet? Try to use tools beyond just your words.
Event Prep for better ROI
When combined with her pre-screened list of targets to meet at the conference, she generally hits her 5x ROI on her time and trip’s cost.
Reading List: Groundswell: Winning in a World Transformed by Social Technologies by Charlene Li and Josh Bernoff
This is a great source for anyone looking to plan a Web 2.0 strategy for their own business.
