So Why Write a Book?

Now that I’ve bad-mouthed the book publishing route, why then did we do it?  Honestly, it’s because we felt so passionate about this topic and both believed that we had something important to share that we decided to make the sacrifice together.

In our consulting business, and in the world around us, we have seen the trend away from traditional manufacturing business to knowledge businesses and the inadequacy of current accounting and management systems to accommodate it. Think about it, 70-80% of the value of the average business is made up of knowledge assets (intangible capital). This shift affects every business from the store on the corner on Main Street to the technology giants. We are utterly convinced that American business cannot succeed by doing things the same old way. It is critical that we begin using new tools to see and manage these knowledge assets explicitly.

While the economics of book publishing are not that compelling, for us the payoff will be working with companies to help them identify and improve their intangible infrastructure. By doing so, we can revitalize their competitive position, helping them spur new business and growth, and taking innovation to new heights. A stronger, growing business translates into more jobs and an improved economy – hopefully leading us in the direction out of this seemingly never ending recession.

What about your business? What’s your passion? Do you care enough to take the time to share with others what you know?