2010 June : the end game

The Holy Grail of the Knowledge Economy: Structural Capital

If you understand human and relationship capital, you can start a business. If your business creates value for your customers, you can earn a good living. But you will never grow large or particularly rich with just these two kinds of knowledge assets. This is because the real promise of the knowledge economy comes in [...]

Relationship Capital: Brands versus Reputation

The final category of relationship capital (after customers and partners) is brand and reputation capital. Brand is how your customers see your products. Reputation is about how all your stakeholders view your entire operation. Each is important. Brand communication is generally thought to leave more room for definition by the holder. That is, I can [...]

Relationship Capital and the Growing Importance of Partners

When thinking of relationship capital, most people default to customers, who obviously are fundamentally important to your business. However, relationships with other kinds of partners are growing stronger and more important for the same reasons as those described yesterday for customers: increased outsourcing, increased linking of systems and the need for co-creation and innovation. I’ll [...]

Relationship Capital, Starting With Your Customers

As with human capital, relationship capital has always been a part of business. Organizations have always had customers, vendors and financing partners, to name a few. But the nature of these relationships has been changing more dramatically in recent years. First of all, networking technology has made it easier to outsource pieces of a business [...]

Five Steps to Building a Regional Innovation Ecosystem

Our firm recently participated in the Regional Innovation & Jobs Summit hosted by the Washington Economic Development Commission. Kudos to Egils Milberg and Noreen Hobin for a very full day of content and conversation. The full day was webcast, including the intro to our session.  Also thanks to our colleague from the WA-based Ingenesist Project, [...]

Four Ways of Understanding Employees As Human Capital

Every human being is different. As employees, human beings bring unique talents and abilities to their employers. This diverse skills set brings a richness to an organization that can be difficult to capture. Do not let this richness keep you from trying to understand your human capital as a productive asset. There are actually some [...]

The Central Importance of Human Capital

Knowledge in an organization begins and ends with people. The knowledge and experience that employees bring to their work is probably the greatest driver of an organization’s success. What employees know helps to build an organization as well as to preserve, maintain and improve it. This importance is generally accepted. It is rare to meet [...]

The Two Families of Organizational Assets in a Knowledge-Era Organization

As we move through this chapter and really the rest of the book, there is a distinction we want to make about the organization of businesses. It is inspired by the Value Chain graphic created by Michael Porter back in 1985. This simple graphic is a great illustration of the generic business model for the [...]

Jeremy Phillips on Intangible Capital

Jeremy Phillips, a leading blogger on IP Finance and other blogs has just written a review of Intangible Capital. He says: It’s much more fun to read than the rather solemn title suggests, combining strands of history, economics, management, metaphor and common sense, personal experience and anecdote. It’s also a monument to the metamorphosis of management [...]

Intangibles Are the New Raw Materials

—Raw Materials In the tangible economy, raw materials are combined and sometimes transformed to make finished goods. It is often impossible to see the different raw materials in the finished product—together, they make something completely new. In fact, there is often a progression of processes that lead to a final product. Stalks of wheat, for [...]

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