Time for a Market Check – Strategic Conversations
The only real way to know for certain is to make a market check. No, not a stock market check—if you check that again today, you’ll either want to curl up in a fetal position in the corner, or go home and make a martini.
No, I mean a check in the business market in which you or your clients operate. An organized session of brief interviews with customers, suppliers and industry experts can tell you who’s surviving, who’s thriving (if anyone), who’s doing new things to move product, who’s operating differently, and who’s going after new markets or seeing different risks.
These Strategic Conversations will generate new ideas and new insights that can have an impact on how you conduct your business. This will be especially important as we enter the uncharted waters of the next eighteen months. Mike Oleksak 2008
