Severe Summer

“Summer has set in with its usual severity.”
~Samuel Taylor Coleridge

Normally, I wouldn’t have agreed with Coleridge, but this summer is different. Everybody’s results are down from past years, except maybe discount retailers, bankruptcy lawyers, and auto repair shops (if you can’t buy new, you have to keep the old one running).

Indications are that this recession will not end quickly. Unemployment nationally has risen to over 9%, credit is tight and shrinking for small and medium sized businesses, and more financing problems are looming. So should you sit back and wring your hands over the current predicament? You know the answer is not “yes”.

If the revenue pie is shrinking, companies have to work smarter to keep a share commensurate with past revenue levels. But the big question is, “What resources do you have to address the issue?”

Mike Oleksak  2009