Reading List: Once You’re Lucky, Twice You’re Good: The Rebirth of Silicon Valley and the Rise of Web 2.0 by Sarah Lacy
Sarah Lacy is the co-host of Yahoo Finance’s Tech Ticker and covers technology for Business Week. Lacy’s readable book covers the period from the bursting of the tech bubble in 2001-2002 through the resurgence of tech firms in Silicon Valley with the impetus of Web 2.0, which was responsible for changing the internet’s capacity to that of a social interaction vehicle. The book focuses on the entrepreneurs who created the applications and companies that led the successful transformation. PayPal, Facebook, MySpace, YouTube and others are featured in a more personal way that should interest those who did not know these stories beforehand.

