Reading List: Groundswell: Winning in a World Transformed by Social Technologies by Charlene Li and Josh Bernoff

We heard about this book at a recent meeting of the Institute of Management Consultants New England Chapter. The panel discussion addressed the Web 2.0 concept, and one of the panelists (sorry, we can’t remember which one) recommended this book by two analysts from Forrester Research.

In the midst of all the hype about Web 2.0, this is a very good book for business people. It puts Web 2.0 in the context of traditional marketing and communication media —explaining the parallels between traditional research, marketing, sales, support and development and their counterparts on the web. The authors also suggest taking a staged approach to implementing this new media that matches the readiness of the people in your organization as well as your customers—setting clear objectives and strategies, all before jumping into a specific technology.

This is a great source for anyone looking to plan a Web 2.0 strategy for their own business.  2008