Pre-conference prep for better event ROI
The other part of Barbara’s strategy that is so compelling is her pre-conference preparation. She has a list of people she wants to meet. She’s thought through possible questions that will be memorable to the general session. She’s ready with questions relevant to the different kinds of people that she will meet one on one. She’s mastered that most basic question of value to any stranger you meet at a networking event: “So what interests you in today’s program?”
In good times, the rising tide floats a lot of boats. In rough times, you have to work smarter to achieve your goals. Better prep for an event can open good doors. Mike Oleksak 2008
