Change Your Model through Intangible Capital
As we move through the current, challenging economy, you will face many barriers to growth. And many of the barriers facing companies today, including increased global competition and high commodity prices, may never go away. Like Peter, you won’t be able to just wait it out for a magical recovery. You will need to think about how to succeed in this changed environment. Luckily, companies built on intellectual capital can be easier to change than those based on large, fixed assets. Think how to turn today’s economy to your advantage. Use your strengths to create a new offering. Find a way to re-charge your performance today.
-Mary Adams 2007
