Reading List: Mavericks at Work: Why the Most Original Minds in Business Win By Bill Taylor, cofounder of the magazine Fast Company and Polly LaBarre, a longtime editor at Fast Company
Taylor and LaBarre traveled far and wide to profile thirty-two companies that are unique in the way they approach business. These companies ranged widely—from retail and Internet banking to a board game manufacturer, entertainment companies like Pixar and HBO, and a gold mine. These companies appeal to their customers by thinking differently about customer service, product delivery, and the incorporation of open source influences on business.
This book doesn’t have a magic formula for success. However, it does have some great stories that will stick with you (stories have a way of doing that), and one or two that may inspire a change in attitude, thinking or action that will make you or your company that much more successful.
