Reading List: Made to Stick Why Some Ideas Survive and Others Die by Chip Heath & Dan Heath

The jacket cover of this book is embossed to look like it has a jagged piece of duct tape stuck on it. This image tells you a lot about the communication strategies that these brothers and co-authors espouse—that ideas that succeed are easy to understand and memorable. One of the most powerful concepts they outline is the “curse of knowledge”—that what we know gets in the way of our ability to communicate what is really important. They break through this curse with six principles for sticky ideas:

• Simple
• Unexpected
• Concrete
• Credible
• Emotional
• Stories

There is no way to summarize the many, many great stories in this book that help you understand and remember these concepts. There isn’t a businessperson around who wouldn’t benefit from this book.

To learn more about this book, visit the authors’ website.