Industry Snapshot: Something More Than Bullets
Ever since we read Made to Stick, we have been reading the authors’ blog. They pointed their readers to a presentation contest sponsored by a slide sharing website with the caveat that they thought the winners were beautiful but probably not necessarily “sticky” or memorable. Nevertheless, for those of us that are struggling to leave something behind other than bulleted lists as a form of communication, these presentations are thought-provoking and inspiring. We first were turned on to the idea of using stock photo sites (istock.com being the one we use the most) some time ago by a consultant who specializes in presentation communication. His advice is as salient as ever and meets the standards set by the Heaths: Tell a good story and use pictures on your slides to connect with the reader.
