Reading List: How blogs are changing the way that businesses talk with customers By Robert Scoble and Shel Israel

It is hard to write a book about a phenomenon that is changing so rapidly. Blogs have exploded in recent years, and big changes have already occurred since it went to press late last year. It is a tribute to the authors that they give a great introduction to the history of blogging and basic principles of the practice without seeming dated.

It was a great introduction for the blogging neophytes at Trek. It also gave us enough of a big-picture understanding to help us think through our own participation in the blogosphere. It doesn’t give you nuts and bolts advice on the best RSS feeds and other such practical details that you would want from a more up-to-date source. But, if you want to understand this big picture, get this book now. You might as well start figuring out your own blog strategy—would that be called blogegy?

You can read the blog where the authors reportedly wrote this book and where Shel Israel is writing Global Neighborhoods.