Industry snapshot: Visual Presentation Techniques
We attended a recent presentation at the Society for Professional Consultants given by Brian Mullins, the President of Visually Speaking.
Brian made a powerful case for taking a tack that is different from what most people do when preparing a PowerPoint presentation. He recommended the following steps:
- Plan to tell a persuasive story.
- Create a storyboard to use visuals that support your story, not repeat it.
- Use high quality images that engage your audience emotionally.
- Create a PDF file of the notes pages as a leave behind.
Many of you probably have heard this before, but still may be filling pages with bullet points. The difference is that Brian has clued us in to the existence of low-cost, royalty-free stock photography on the web. One of the sites he recommended was iStock. They have 669,000 images, with prices starting at just $1. There are plenty of other sites out there like this as well. So make the leap to better presentations…what are you waiting for?
