Industry Snapshot: Learning New Perspectives
Many managers are realizing the power of conversations. Here are three diverse examples of how companies are using conversations to increase learning and results:
- At Procter & Gamble, CEO A.G. Lafley has changed strategic reviews from being endless PowerPoint sessions to intense conversations. Presenters can only have three slides. Debate is organized around the discussion of “where to play” and “how to win.” Read more on this approach in, “Best-Kept Secrets of the World’s Best Companies” from Business 2.0.
- Ferrari sponsors a Creativity Club that offers classes by artists ranging from painters, sculptors, jazz musicians, writers, radio DJs, photographers, chefs, actors, even an orchestra conductor, in order to learn new ways to generate ideas and solutions. Read more in this article entitled, “Sparking Creativity at Ferrari” in the Harvard Business Review.
- Corning invites outside experts to address groups prior to brainstorming sessions. A deep dive into specific content such as nanotech or renewable energy is used as a catalyst for conversations about opportunities. Read more in “Best-Kept Secrets of the World’s Best Companies” from Business 2.0.
How can you craft a more productive conversation at your next meeting?

