What’s Your Story?
If you are trying to describe your company’s strategy through a story, it should be short enough so that it can be stated in the time it takes to deliver an elevator pitch: 30 seconds. That means 6-8 sentences.
The story must have impact and be compelling. That means you should use colorful words, create drama, and generate enthusiasm. What does a corporate strategy story look like?
- It is short
- It shows where you came from
- It tells about your external challenges
- It personalizes your company
- It states your strengths
- It identifies your challenges and your performance gaps
- It shows the path to success
Can you tell a compelling short story about where you want to take your own team?
- Michael Oleksak 2005
